Photo/ Joshua Bright For The New York Times
Rendering a Book For Its Cover

"The Creative Art of Selling 
a Book By Its Cover" The New York Times Article 
By Alexander Alter discourses the ironic path of Peter Mendelsund,
as a book cover designer faced with the task of designing a cover for
a book of his own provenance.


"Sea horse"
evokes different
images but
similar 
Characteristics,
a graphic
designer 
explains in his
new book.---------NYT Arts Section/ 07.29.2014